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February Holidays

Love isn’t the only thing in the air in February. Check out our list of holidays to prepare for and celebrate next month!

Tom Dixon
Marketing
Love isn’t the only thing in the air in February. Check out our list of holidays to prepare for and celebrate next month!

Groundhog Day

Friday, Feb. 2, 2024

Photo by Raff Liu on Unsplash

The History

Though today the holiday is mostly celebrated tongue-in-cheek, Groundhog Day has its origins in pre-Christian festivals celebrated throughout Europe.

The story goes that if the groundhog sees its shadow, you’re in for six more weeks of winter. If it doesn't, expect an early spring. 

The most famous Groundhog Day ceremony occurs in Punxsutawney, Pennsylvania, where a groundhog named Punxsutawney Phil is the center of attention.

How To Celebrate

Your ace marketing team can help you create themed events, social media campaigns, and promotions as a way to engage your audience.

Internally, you can organize raffles, predicting whether old Phil will see his shadow or not. Offer gift cards to the winning guessers, or pledge a donation to the winning side’s favorite charity.

Groundhog Day

Friday, Feb. 2, 2024

Photo by Raff Liu on Unsplash

The History

Though today the holiday is mostly celebrated tongue-in-cheek, Groundhog Day has its origins in pre-Christian festivals celebrated throughout Europe.

The story goes that if the groundhog sees its shadow, you’re in for six more weeks of winter. If it doesn't, expect an early spring. 

The most famous Groundhog Day ceremony occurs in Punxsutawney, Pennsylvania, where a groundhog named Punxsutawney Phil is the center of attention.

How To Celebrate

Your ace marketing team can help you create themed events, social media campaigns, and promotions as a way to engage your audience.

Internally, you can organize raffles, predicting whether old Phil will see his shadow or not. Offer gift cards to the winning guessers, or pledge a donation to the winning side’s favorite charity.

Lunar New Year

Saturday, Feb. 10, 2024

Photo by Dyana Wing So on Unsplash

The History

This date marks the start of the new year according to the lunar calendar. It’s one of the most important holidays on the Chinese calendar.

Chinese celebrants mark the occasion with fireworks, red envelopes stuffed with cash, and the Lantern Festival, a 2,000-year-old tradition.

The Lantern Festival includes decorations like red paper lanterns, parades, and lots of tangyuan — a rice ball mixed with fruit and nuts.

How To Celebrate

Decorate the office with red lanterns, and hand out red envelopes with cash, gift cards, or other treats to all your employees. If you want to get extra festive, bring everybody outside where they can have fun with sparklers.

National Entrepreneurship Week

Saturday, Feb. 10, 2024 - Saturday, Feb. 17, 2024

Photo by Riccardo Annandale on Unsplash

The History

Founded in 2006 and officially recognized by Congress, National Entrepreneurship Week is a bipartisan celebration of the entrepreneurial spirit in the United States. The primary goal is to ensure fair access with enterprise access management to entrepreneurial resources and opportunities across the country.

The holiday has evolved to include free local and virtual entrepreneurship webinars and events meant to foster community and collaboration for entrepreneurs.

How To Celebrate

This week is a fantastic opportunity to connect with your community’s entrepreneurs. Organize and host workshops, webinars, and events relevant to entrepreneurship, such as social media marketing, fundraising, and startup pitch competitions.

Don’t forget to highlight your internal entrepreneurs. Many of your employees have side businesses that deserve to be celebrated, too. And nearly all companies can benefit from a more entrepreneurial internal culture.

Employee Legal Awareness Day

Tuesday, Feb. 13, 2024

Photo by Amy Hirschi on Unsplash

The History

An Australian lawyer launched this day to promote better understanding of employee rights and legal protections.

On this day, companies are encouraged to raise awareness around their employee benefits, and ensure everyone knows about rules against, and protections from, things like discrimination and harassment.

How To Celebrate

This is the time for your human resources team to shine! Bust out that employee handbook, and make yourself available to answer any questions. You can take it a step further and create a quiz for employees. Reward the highest scorers with gift cards or other treats and incentives.

Fat Tuesday

Tuesday, Feb. 13, 2024

Photo by Cayetano Gil on Unsplash

The History

Better known by its French moniker, “Mardi Gras”, Fat Tuesday is the last big hurrah before Lent’s abstinence.

Mardi Gras celebrations usually include big parades, street parties, masquerade balls, and lots of delicious food.

While the event originated in France, the most well-known Mardi Gras celebration today happens in New Orleans.

How To Celebrate

Want to use Mardi Gras as an excuse to liven up the office during the short, wintry days of February?

Start by decorating the office in Mardis Gras purple, green, and gold. Include masks, beads, and other festive decor.

Go even bigger with an office party featuring King’s cake, gumbo, and other traditional Cajun food. Let employees decorate masks, and don’t forget the jazz music!

Valentine’s Day

Wednesday, Feb. 14, 2024

Photo by Priscilla Du Preez 🇨🇦 on Unsplash

The History

The original St. Valentine was likely a fifth-century Catholic priest.

Though its origins are vague, the Valentine’s Day of the here and now usually includes cards, flowers, and chocolates.

How To Celebrate

Start with hearts. Adorn the workplace with Valentine's Day-themed decorations, such as heart-shaped ornaments.

Show appreciation for employees by providing small gifts, such as chocolates or personalized notes, to express gratitude for their hard work and dedication. Consider a catered lunch for employees to enjoy together, fostering a sense of community and celebration.

You can also organize charitable initiatives, such as donating to local causes or volunteering as a team, to spread love and kindness beyond the workplace

President’s Day

Monday, Feb. 19, 2024

Photo by John Bakator on Unsplash

The History

This federal holiday celebrates all U.S. presidents, though it started as a way to particularly honor George Washington, born Feb. 22. 

Many communities recognize the occasion with ceremonies, and government offices are often closed.

How To Celebrate

Many businesses close their doors on President’s Day, while others offer their customers sales and promotions to celebrate the long weekend.

No matter which route you take, make sure to recognize your employees’ efforts through personal notes, small gifts, and other gestures of appreciation.

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